Ashley Shen
I'm a Senior Product Designer based in San Francisco. My background in design strategy and product management shapes my approach: design for human-centered solutions that balance creativity and the realities of shipping a product.
Projects
iOS app, responsive web // 2019-2020
A myriad of features that help people save money, celebrate their savings, and balance out the perception of grocery delivery services being too expensive.
My role
Sr. product designer
Duration
1 year (for all projects combined)
Team
Various teams of engineers and PMs
Responsive web app // 2017-2019
Revamp the old investor portal with new features, new brand styles, and improvements on existing features.
My role
Lead designer
Duration
6 months
Team
5 engineers
1 PM
1 designer
Responsive web, iOS app // 2018-2019
Increase conversion by redesigning the investor onboarding experience for a peer-to-peer lending platform.
My role
Lead designer
Duration
2-3 months
Team
5 engineers
1 PM
1 designer
Chatbot, web plugin // 2016
A solution for employers with an hourly billing structure to increase employee timesheet completion rate. This productivity tool can be expanded to include other employer-mandated tasks such as training and paperwork for HR.
My role
Research
Concept
UI design
Client comms.
Duration
1 month
Team
Design partner: Nick Chan
iOS app // 2016
A mobile app for the San Francisco Travel Association which encourages visitors to take the Muni transit system more to explore different neighborhoods, in turn enhancing local economy.
My role
Concept
Survey
UI design
Prototyping
Facilitation
Duration
2 weeks
Team
4 designers: Anna Delchamps
Sooah Hong, Darren Woo, and myself
About Me
My path to UX design began in 2010. As a Design Strategist, I planned and led various research methodologies and ideation workshops for clients such as Samsung and Colgate, and initiated the redesign of our own website. The next five years as a Product Manager, I worked closely with developers and designers to release web and mobile apps that solved complex problems related to B2B marketplace, financial solutions, and internal admin portals. Today, I'm doing what I love everyday as a UX/UI designer at a company with an innovative investment/lending product focused on helping small businesses. Creative problem-solving, visual storytelling, and a focus on the human element are constants in my professional interest.
Outside of UX design, I spend most of my free time playing volleyball, camping, hiking, doing weekend trips, trying out new recipes or new restaurants. I also volunteer with a music organization called Sofar Sounds, promoting local musicians and the appreciation of live music in an intimate setting.